Lead Generation Specialist

What Will You Be Working On

A lead generation specialist is responsible for lead generation through multiple marketing channels to drive the acceleration of new buyers across an organization’s market.

As a Lead generation specialist, you will combine skills and knowledge in planning, executing, and measuring different techniques to generate top-of-the-funnel leads, such as creating an email marketing campaign, lead gen, and paid ads campaigns, to reach the marketing target number of leads generated.

You will have a chance to use your expertise to understand the differences in customer profiles and how certain features in a campaign might appeal to customers and draw them in. By doing good research and analysis, you will have a chance to provide us with reports that benefit our business.

Vicert Employees, Junior Software Engineer
Education and Experience Job Ad

Education & Experience

  • Bachelor’s degree in communication or equivalent
  • Highly proficient in English
  • Ability to grasp complex concepts and understand the health tech ecosystem
  • 2 years of experience in the Lead generation or similar roles, preferably in tech
  • Experience in Analytics, Ad management, and Statistics
  • Zoominfo, Lemlist, Pipedrive knowledge (nice to have)
Technology Skills Job Ad

Technology Skills

Personal Skills Job Ad

Personal Skills

  • Strong communication skills
  • Attention to detail
  • Loves to work in a team
  • Creative
  • Oriented to self-education and skills improvement
  • Defining and segmenting customers to determine appropriate outreach tactics
  • Creating and updating content and marketing campaigns
  • Manage B2B ad campaigns (Publish campaign and track progress on Linkedin, Google)
  • Working across teams to ensure lead generation goals and targets are met
  • Evaluating and maintaining marketing databases and software to ensure usability
  • Assessing and selecting platforms for marketing campaigns, then implementing and measuring results
  • Using marketing automation software (we use Zoominfo, Pipedrive, Lemlist)
  • Measuring the effectiveness of lead generation efforts at each level of the funnel
Your Typical Day Job Ad

Your Typical Day

Career Path

Career Page, Career Path

Hiring Process

Career Page, Hiring Process

Your Team

Vicert Employees, Marketing Team
Vicert Employees, Medior